FG inaugurates Advertising Offences Tribunal

The Federal Government has inaugurated the Advertising Offences Tribunal, the first of its kind anywhere in the world.

Addressing the tribunal during the inauguration in Abuja, the Minister of Information and Culture, Alhaji Lai Mohammed, said the federal government is interested in boosting the role and mandate of the Advertising Regulatory Council of Nigeria (ARCON) for effective regulation of advertising, advertisement, and marketing communication.

He noted that the inauguration is built on the awareness that the Nigerian advertising industry holds enormous potential to influence the nation’s economic growth.

The minister noted that the regulatory body has the capacity to foster business growth, create employment, and change social, cultural, and economic activities.

ARCON was established, among other things, to protect consumers from illegal, untruthful, dishonest, indecent, and distasteful advertising, advertisements, and marketing communication directed at or targeting the Nigerian market, the minister noted.

The council is vested with the power to regulate and control advertising in Nigeria in all aspects and ramifications. The Advertising Offences Tribunal was established to ensure that the council is successful in carrying out its activities.

The tribunal will entertain all matters involving violations of the provisions of the act, the Code of Advertising Practice, the Standard of Practice, and other subsidiary legislation made pursuant to the act.

The Honourable Justice Cecilia Olatoregun was inaugurated as the chairman of the committee. Other members are Mr Charles Odenigbo, Mr Moroof Aileru, Mrs Julia Oku Jack, Alhaji Bello Kankarofi, and Mr Idorenyen Enang, all of whom, according to the minister, are eminently qualified to hold the offices into which they have been appointed.

He charged the chairman and members of the tribunal to entertain every matter they are presented with fairness and without bias.

They were assured of the federal government’s support in advancing the advertising industry in Nigeria and taking into consideration the remarkable characteristics as well as the diverse ethnic, cultural, and religious backgrounds of the country.

He said that with the above-mentioned characteristics of the nation, advertising, advertisement and marketing communications will be carried out with a level of decency as well as respect for cultural values and constitutional tenets.

Speaking after the inauguration, the chairman of the committee, Honourable Justice Cecilia Olatoregun, thanked the federal government for the opportunity to serve the country in this capacity.

She assured that the tribunal would carry out its responsibilities according to the code of conduct and the fear of God.

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